McDonald's India's Secret to Cheapest Menu Out Now

The reason why every business wants to set their shop in India is due to its exponentially large and distinguished markets with a capacity to sky-rocket their revenue. But not most make it, let alone survive for decades.

 

This is the story of one such brand - McDonald’s.

 

McDonald’s set its foot on Indian soil in 1996 when there was no concept of eating out in the country. Western dishes were unknown to the masses and getting raw materials was a pain. So, how did a company like McDonald’s survive?

 

What McDonald’s understood was the fact that in order to capture the market and earn profits in the future they have to invest first. McDonald’s built their kitchen from scratch, invested in behind-the-curtain technology, and partnered with local suppliers, and farmers to source their raw materials.

 

Today, each Indian McDonald’s outlet sources natively grown or sourced vegetables, dairy products, and meat. But how does it not affect the cost of the end product?!

 

McDonald’s is known for their exceptionally low-price menu and the cost is the lowest in India. As per Big Mac Index, the Chicken Maharaja Mac is priced at INR 215 presently while its foreign counterpart, the Big Mac costs about £3.19 (approx. INR 320) in the UK.

 

The secret lies in the company's unbeatable menu and its pricing. McDonald’s India has items starting at approximately INR 50 which makes it affordable even for college-goers. Additionally, its policy of self-service reduces the need for waiters and waitresses which automatically minimizes the cost of human resources. Locally sourced raw materials provide an exceptional return on investment along with high-quality products.

 

And, lastly, McDonald's offers constant deals and discounts to attract customers. One can find surplus deals while ordering McDonald's food online especially through apps to deliver food. McDonald’s very own food-to-deliver app McDelivery allows consumers to get the best deals and rewards while buying their favorite menu item.

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